20 yrs of Marketing Experience

Accessible Technologies

2021 – Present | Marketing Director

Orchestrated a full marketing suite of activities, projects, and priorities for two significant brands in their respective industries, ProCharger (B2C) and Inovair (B2B).

• Responsible for planning, executing, and maximizing ROI for $1M marketing budget
• Directed all aspects of marketing – paid, earned, shared, and owned media
• Managed a 4-person marketing team and navigated a large, internal steering committee to reach consensus

Treasury Wine Estates

2016 – 2021 | Product Manger, Web & Commerce

Owner of website platforms – Salesforce  Commerce Cloud and Sitecore – that manage content for 37 websites. Consult internally as a subject matter expert for SEO, digital content, and digital strategy.

• Launched and maintained 37 websites that varied in regionalized content and target consumer group
• Managed multiple projects on behalf of DTC and Brand teams, assisting them in maximizing conversions
• Trained global stakeholders to use platform and on basic- and intermediate-level digital strategy, especially as it pertained to websites, web analytics, tag managements, & digital campaign best practices

Aabalat Fine & Rare Wines

2008 – Present | VP Marketing & Finance, Owner

Responsible for all digital marketing, business strategy and financial analysis activities, working with multiple employees, professional consultants and vendors. Using bootstrap efforts, revenue quadrupled and has held constant despite a wild ride of economic strains and market trends.

• Grew customer database (10x improvement) by enhancing email marketing campaigns (Constant Contact, Mailchimp), expanding internet exposure to related sites, and running effective AdWords campaigns
• Utilized digital marketing analysis tools, such as Google Analytics, Webmaster Tools, Moz, Screaming Frog, Keywardtool.io, and many others, to identify opportunities and track progress for our Drupal website.
• Identified highest ROI referral sites, including Google Shopping, driving 50% more referral traffic
• Optimized search engine placement (SEO) according to evolving trends to double (and then maintain) monthly organic visitors by focusing on content and technical website features
• Met operating plans for past eight years by cutting expenses, raising pricing where appropriate and expanding inventory and marketing efforts, nearly doubling the operating margin of the previous owner

• Acquired firm through bank funding after initiating a LLC and authoring a business plan, including monthly and annual projections, market research, sales strategy and operations planning

Lee Davis Consulting

2009 – 2018 | Consultant, Co-Owner

As a founding partner, I helped bid, execute, and implement projects ranging from Chapter 11 business plans to online marketing for a vast set of industries.

Autodesk

2008 – 2009 | Mergers & Acquisitions Integration Manager

Responsible for integrating all aspects of recent corporate acquisitions, from IP to employees.

Honeywell International       

2005 – 2008 | Strategy & Business Development Manager

2004 – 2005 | Marketing Analyst

2002 – 2004 | Buyer, New Product Introductions

2000 – 2002 | Product Engineer